The journey vs the destination
In the early days of running our first company I remember a business mentor asking us what our exit strategy was.
I had no idea.
“Death” was all I could offer.
I didn’t start a business with one eye on closing it.
Looking back now I believe I know why — the journey was more important than the destination.
We were playing what Simon Sinek calls the infinite game. Where it’s not about being first past the post, but staying in the game.
And crucially, making it enjoyable and sustainable — both financially and energetically.
As our work and businesses evolve we often forget this last bit.
Everyone else’s needs come first whether that is colleagues, customers or other stakeholders.
Often we’re a slave to the cause and our wellbeing suffers or we let the money pull us away from our purpose and we feel empty inside.
This is why I get energised by working closely with those playing the long game — where decisions are made for the long-term good of the business, those it impacts and the founders themselves.
It’s what we call the entrepreneur’s happy place — the sweet spot where money and meaning meet.
If there’s one thing I’ve learnt over the last 20 years of running businesses, it’s that it’s nigh on impossible to get there on your own — and a lot less fun. Which is why we have built a village around us.
And why it’s the one piece of advice I give budding entrepreneurs.
To help you find some clarity, here are some questions for you to ponder with regards to your own work or business:
What’s on your 10 year horizon?
If you were to create a company you’d never sell, what would that look like?
How could you make your business more fun for you?
What business model might serve you better?
How can you work more in your zone of genius?
What would your ideal week look like?
How can you make money while you sleep?
How much is enough?
What would you like to be your one contribution to the world?
What’s holding you back?