The Client Insights Trainer
Build your business better; become an expert in understanding your clients
I work with small business owners wh big ambitions and want the freedom to realise their own vision but without the burning out.
Here’s the problem
You want to grow the profitability of your business without just growing in size.
You want to weather any storm that arises.
You want to be less reliant on one revenue model or one client.
You want to have enough time and freedom to work on the creative, important and strategic aspects of your business.
You want to have your business operate even when you’re not there.
“If there’s one thing that every founder and leader in this book has in common with the others, it is a passion for what their companies do. They love it, and they have a burning desire to share it with other people. They thrive on the joy of contributing something great and unique to the world.”
How I’d like to help you
Growth
Let’s look at your pricing, your clients and costs. We’ll work out where you are now and where you want to be. We’ll find all the information you need to make the best decisions that will get you to growth without more effort.
Resilience
Let’s look at what you offer and the range of products/services you’re selling. Let’s understand what would happen if one of these products wasn’t selling anymore. Will the other products be able to sustain you while you develop a new one?
Autonomy
I’ll help you work out how to diversify what you do and who you do it for. I’ll help you get to a position where you choose your clients not just them choosing you.
Stability
I’ll help you design, develop and implement effective processes without it feeling so complicated or honerous.
Sustainability
We’ll look at your business model and your team and empower them to run the ship and make decisions that aren’t always dependent on you.
How it works
The programme makes your team experts in tuning into market and client needs and making your next move.
“Rich conversations with the people who matter to you is a leadership task. And it can’t be done from behind a screen or a spreadsheet ”
1. We take a live issue or challenge you’re wrestling with, such as:
Why are our sales cycles so long?
What’s our next product or service bet?
How can we be easier to buy?
What should our value proposition be?
2. We work together to deliver a coherent insight project addressing the challenge. This involves five key disciplines:
• Framing the brief correctly
• Finding the right people,
• Having rich conversations,
• Making collective sense of the results,
• Agreeing your moves
3. We embed the skills into your organisation
Your team owns the project, we guide every step of the way.
It's both team development and delivery.
For a typical project of 10-15 depth interviews, the fee is £4,000 and takes 4-6 weeks.
Case study
Jo and her team are in the recruitment business, with a specific niche in engineering, operating in three countries. The challenge is to develop a new business model to sustain revenue among core clients.
This is what we did:
Framing the brief correctly
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Finding the right people
Supplementing the client calls with making the invitation processes dramatically smoother.
Having rich conversation
Re-working the initial guide & questions for greater relevance; running question practice sessions; co-piloting
Making collective sense of the results
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Agreeing next moves
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Embedding the skills
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“Speak to your client, make sense of the results and have a stake in the outcome. This is your chance to create a shared change in perspective and make bold decisions
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